Bankeven

Mockup of various Bankeven screens

Overview

As I was paying all of monthly my bills one day, I found myself getting frustrated at how many times I had to jump back and forth between multiple apps and sites. I decided to create Bankeven, a concept banking app that allows users to connect all of their accounts from different banks, as well as pay all of their bills, in a single app. Bankeven also gives the user an in-depth look at all of their accounts and past transactions.

Roles

UX Research
Information Architecture is & Wireframing
UI Design
Advertising Design

concept project

Logisitics & Security

The main challenge in creating this app was addressing logistical complexities, particularly in the context of financial services for startup apps. To ensure Bankeven's viability, I researched the privacy aspects of users' personal data within the app, focusing on FDIC regulations. I learned that the responsibility for FDIC compliance rests with the user's bank rather than the app handling the banking information. Even when users grant access to their bank data, it remains FDIC insured.

Banking institutions commonly employ either 256-bit AES or 128-bit AES encryption to safeguard user data; both are highly secure. Furthermore, financial entities typically avoid storing personal data on users' devices, preferring secure databases. This approach minimizes risks in case of device compromise, a security measure integral to Bankeven's design.

information architecture

Functional Overview

While Bankeven's final prototype consisted of 14 primary screens (the happyflow), all 61 screens in the userflow were wireframed.

Bankeven had 4 primary sections:

1. Account

The account tab is where all information regarding all of the user's accounts lives. This includes individual account balances, the ability to link and unlink accounts, and a detailed view of each transaction, filterable by days, weeks, and months.

2. Calendar

The calendar tab is where the user has the ability to see their upcoming scheduled transactions (both withdrawals and deposits), as well as the ability to directly add an upcoming deposit.

3. Payments

The payments tab consists of two primary funtions. The first is the ability to schedule payments directly from the app and set them up as a one-time or recurring payment. The second is the option to set up bill reminders so that the user is not taken by surprise when their money automatically gets withdrawn.

4. Transfers

The transfer tab allows users to directly transfer a custom amount of money to any of their linked accounts.

Userflow of Bankeven's wireframed screens.
Bankeven's userflow
Happyflow of Bankeven's 14 primary screens.
Bankeven's happyflow

design & advertising

Distinctive Design

Bankeven's final UI design consisted of the 14 screens from the happyflow, including: the home screen, bank account, transaction details, calendar, specific day within the calendar, and all of the steps the user goes through to schedule a payment.

Though primarily a sleek and clean UI, pops of color were incorporated to diversify the app from traditional banking apps (who typically stick to a 1-2 color palette) while still appealing to a demographic of 18-to-24-year-olds. The use of purple as the app's primary color acts to further set it apart from the common blues and reds of traditional financial institutions, while also suggesting an aura of luxury.

The final step in the concept project was to create a web banner ad with Bankeven's logo as well as a headline that captured the company's ethos.