Trusty Insurance is an family-owned independent insurance agency that has been servicing Ohio families and businesses for nearly four decades.
As a company who relies primarily on word of mouth for new business, Trusty Insurance's website needed a facelift and major security updates to ensure potential customers were able to contact them as easily and intuitively as possible.
Trusty Insurance
User Experience
UI Design
Development
Within the first 3 months of the website launch, Trusty Insurance saw over a 50% lead increase.
Accompanying a modernized website that aligns with Trusty Insurance's new branding and streamlined page layouts, significant updates were made to enhance the user experience, including tailored quote forms for each applicable page on the site.
Rather than requiring potential clients to navigate to a particular page to request a quote, users are encouraged to fill out a quote request form at the bottom of the homepage and each service page.
Each form is set up so that when Trusty Insurance reaches out to potential clients, their team is already aware of the specific service requested, enabling them to adequately prepare for the conversation ahead of time.
